Knowledge management with data science and ML
CLIENT
E.ON
Data Innovation & Monetisation
YEAR
2020 – 2021
MY ROLE
User Experience Consultant & Product Designer
PARTNER
Data Science Department
CHALLENGE
The B2B sales team uses too many places to keep the information about potential customers and project partners. Each team member had their own way of doing it, making sharing information and status between colleagues very hard.
PROCESS
– user interviews with the B2B Sales team
– requirements refinement with wireframes
– UX/UI design
– prototyping (Sketch, InVision)
– iterative work in agile DEV team
– user testing
SOLUTION
– internal tool as a web application holding all the information in one place
– transparent potential lead status
– direct integration with sales CRM
– more pleasant and efficient work process for the sales team
RESULTS
The tool not only makes the everyday work of the B2B team more enjoyable, structured and efficient. It also allows one to make well-informed strategic decisions and provides an in-depth look into the leads. All powered by data scraping and clear design.