Discovery
Find out what's worth building before you build it.
- Product Discovery Sprint5 working days
- Product Diagnostic3 weeks
Discovery · Incubation · Go-to-Market
I lead new products and ventures from first idea to real traction.
For corporate innovation teams and scale-ups across Europe: I lead new products and AI use cases through discovery, incubation and go-to-market. 15+ years in energy, industry, telecoms and publishing, including AI that's live in production.
Based in Berlin · working across Europe · English, German, Polish
Selected experience
- E.ON
- Voith
- Deutsche Telekom
- Springer Nature
- BMW Group
One lead, from first idea to market.
New products rarely fail at a single stage. They fail in the handovers between stages: research findings never reach the build, or the launch team never hears what users said. I take your product through every stage myself, so nothing gets lost.
- 01
Discovery
We start with users, data and the business question, before anyone builds. You get a clear decision: build, pivot or stop.
- 02
Incubation
We validate early with prototypes and real users, including willingness to pay, and shape an MVP your team can build, with AI where it genuinely helps.
- 03
Go-to-Market & Growth
Once there's something tangible, I take it to market: positioning, launch and adoption, in one market or several.
Start at any stage, or bring me in for the whole journey.
Start small, or bring me in to lead.
Five formats across three stages, one principle: understand first, then build.
Incubation
I lead your new product or AI use case from concept to a validated MVP.
- Fractional or interim3–12 months
Go-to-Market & Growth
Turn a launched product into an adopted one, in one market or several.
- Workshop1 day
- Engagement6–12 weeks
Applied AI, from use case to adoption
AI use cases go through the same three stages. I choose them by user value and data reality, not novelty. I set clear trust boundaries between what the model decides and what people decide. And I make sure the result actually gets used.
- Voith MillOne: AI-supported troubleshooting, usage above target within six months of launch.
- E.ON Sophia: AI lead recommendations, 58% weekly active users at 12 weeks.
Selected work
See all work
PublishingDiscovery
Springer Nature
23%willing to pay
Tested demand for a researcher career platform before investment: 20+ interviews in 8 countries and a live prototype tested with 125 researchers.
Read case study: Springer Nature
Industrial AIIncubation · Applied AI
Voith MillOne
< 6 monthsto usage above target after launch
Turned undocumented operator expertise into an AI-supported troubleshooting flow, launched in 2025.
Read case study: Voith MillOne
Energy, B2B salesGo-to-Market · Applied AI
E.ON Sophia
58%weekly active users at 12 weeks
An AI lead-recommendation tool: 58% weekly active users at 12 weeks, and reps responding ~30% faster.
Read case study: E.ON Sophia
From communications and engineering to product leadership by trade.
I studied industrial engineering, specialising in automation, moved into UX and design leadership, and for the past six years have led product incubation for organisations like E.ON, Voith, Deutsche Telekom and Springer Nature.
I also co-founded Human Future Hub, an AI literacy social startup where I've led go-to-market and growth since 2025. I work in English, German and Polish.
More about meHave a product idea that needs a lead?
Book a free 30-minute call. You'll leave with at least one concrete next step, whether or not we work together.